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Getting to the Root of shoe cleaner.

Our Purpose: Encouraging self-compassion and confidence by creating conditions to thrive.

Our Mission: Creating products to promote your healthiest scalp that are backed by science, rooted in nature and loved by all.

Our Core Values: 

  • Kindness: We love and treat ourselves and others with respect and compassion.
  • Authenticity: From ourselves to our products, we aspire raw realness.
  • Growth: We are always seeking the best versions of ourselves and finding opportunities to thrive.
  • Integrity: We are honest, upright and present ourselves in a way that makes others feel secure and seen.
  • Research: We make decisions based on science, evidence and experiences.
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